Crossmark

Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework

Published Online: 2026-07-24

Published Print: 2026-08

Authors

Eisingerich, Andreas B. https://orcid.org/0000-0001-5531-4662
MacInnis, Deborah J.

Duffek, Barbara

Tam, Winze
License Information

Text and Data Mining valid from 2026-07-24

Version of Record valid from 2026-07-24
More Information

Article History

Received: 2 June 2026

Accepted: 19 June 2026

First Online: 24 July 2026

Declarations

Ethics approval: Approval obtained at the Departmental Level (Analytics, Marketing & Operations) at Imperial College Business School, Imperial College London.

Competing interests: There are no competing interests to report.

Document is current