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Introducing the special issue on influencer marketing with extension into synthetic word of mouth: How AI shapes the future of influencer marketing

Published Online: 2026-08-26

Authors

Haenlein, Michael https://orcid.org/0000-0001-6175-4947
Kannan, P. K.

Muller, Eitan

Wahid, Risqo
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Text and Data Mining valid from 2026-08-26

Version of Record valid from 2026-08-26
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Article History

Received: 29 July 2026

Accepted: 6 August 2026

First Online: 26 August 2026

Declarations

Ethical approval: Not applicable.

Competing interest: The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

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