Effect of manufacturer’s innovation and retailer’s promotion under trapezoidal demand with centralized and decentralized options
Crossref DOI link: https://doi.org/10.1007/s11750-018-0492-5
Published Online: 2018-10-20
Published Print: 2019-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shah, Nita H. http://orcid.org/0000-0003-1605-4778
Chaudhari, Urmila
Jani, Mrudul Y.
Funding for this research was provided by:
DST- FIST (file # MSI 097)
Text and Data Mining valid from 2018-10-20
Article History
Received: 12 July 2018
Accepted: 8 October 2018
First Online: 20 October 2018