Measuring brand image: a systematic review, practical guidance, and future research directions
Crossref DOI link: https://doi.org/10.1007/s11846-017-0251-2
Published Online: 2017-09-02
Published Print: 2019-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Plumeyer, Anja http://orcid.org/0000-0001-7875-7220
Kottemann, Pascal
Böger, Daniel
Decker, Reinhold
Text and Data Mining valid from 2017-09-02
Article History
Received: 4 November 2016
Accepted: 28 August 2017
First Online: 2 September 2017