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It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

Crossref DOI link: https://doi.org/10.1007/s11846-021-00464-x

Published Online: 2021-04-20

Published Print: 2022-04

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Rudeloff, Christian https://orcid.org/0000-0002-3707-3647
Pakura, Stefanie https://orcid.org/0000-0002-8780-3281
Eggers, Fabian https://orcid.org/0000-0002-1972-950X
Niemand, Thomas https://orcid.org/0000-0001-7677-1168
Funding

Funding for this research was provided by:

Hochschule Macromedia, Macromedia GmbH
License Information

Text and Data Mining valid from 2021-04-20

Version of Record valid from 2021-04-20
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Article History

Received: 26 November 2020

Accepted: 10 April 2021

First Online: 20 April 2021