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Are brand preferences inherent, constructed, or a mixture of both? A memory-based dual-process model

Published Online: 2024-05-06

Authors

Zhiying, Jiang

Thomas, Suman Ann

Junhong, Chu
License Information

Text and Data Mining valid from 2024-05-06

Version of Record valid from 2024-05-06
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Article History

Received: 30 January 2023

Accepted: 18 April 2024

First Online: 6 May 2024

Declarations

:

: The authors declare that they have no conflict of interest.

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