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Multi-stakeholder marketing: mapping the field

Crossref DOI link: https://doi.org/10.1007/s11846-025-00849-2

Published Online: 2025-02-21

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Civera, Chiara https://orcid.org/0000-0002-8448-2726
Casalegno, Cecilia

Morelli, Brigida

Chiaudano, Valentina
Funding

Funding for this research was provided by:

Università degli Studi di Torino
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Text and Data Mining valid from 2025-02-21

Version of Record valid from 2025-02-21
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Article History

Received: 7 April 2024

Accepted: 31 January 2025

First Online: 21 February 2025