How small businesses build their brands in a digital world: a systematic review
Crossref DOI link: https://doi.org/10.1007/s11846-025-00931-9
Published Online: 2025-08-26
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Fluhrer, Peter
Brahm, Taiga https://orcid.org/0000-0003-2003-2010
Funding for this research was provided by:
Eberhard Karls Universität Tübingen
Text and Data Mining valid from 2025-08-26
Version of Record valid from 2025-08-26
Article History
Received: 26 March 2024
Accepted: 11 August 2025
First Online: 26 August 2025