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Examining viewers’ impulsive buying behaviour in sports livestreaming commerce

Crossref DOI link: https://doi.org/10.1007/s12063-024-00536-7

Published Online: 2025-01-04

Published Print: 2025-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Liu, Haoyu https://orcid.org/0000-0001-7774-7995
Tan, Kim Hua

Chung, Leanne

Yoshie, Osamu

Ieiri, Yuya
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Text and Data Mining valid from 2025-01-04

Version of Record valid from 2025-01-04
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Article History

Received: 31 May 2023

Revised: 29 August 2024

Accepted: 27 November 2024

First Online: 4 January 2025