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Albert N. Greco. 2023. The College Textbook Publishing Industry in the U.S. 2000–2022: The Search for Competitive Marketing Strategies. Marketing and Communication in Higher Education. Cham, Switzerland: Palgrave Macmillan. xxiv + 133 pp. US$34.99. Hardback. ISBN: 978-3-03-130414-9

Crossref DOI link: https://doi.org/10.1007/s12109-023-09963-z

Published Online: 2023-11-17

Published Print: 2023-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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