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Framing effectiveness of nature conservation ads: the influence of environmental value orientation and mental imagery

Published Online: 2022-09-13

Published Print: 2023-02

Authors

Chen, Tsai

Wu, Pi-Chu https://orcid.org/0000-0001-6097-7284
Funding

Funding for this research was provided by:

Ministry of Science and Technology, Taiwan (105-2410-H-431-007)
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Text and Data Mining valid from 2022-09-13

Version of Record valid from 2022-09-13
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Article History

Accepted: 20 August 2022

First Online: 13 September 2022

Document is current