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The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal

Published Online: 2023-02-09

Authors

Huang, Wenjun https://orcid.org/0000-0003-3614-106X
Leong, Yee Choy

Ismail, Noor Azlin
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Text and Data Mining valid from 2023-02-09

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Article History

Accepted: 20 January 2023

First Online: 9 February 2023

Declarations

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: An informed consent was obtained from all of the participants at the beginning.

: Written informed consent for publication was obtained from all participants.

: The authors declare that they have no conflict of interest.

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