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How do male livestreamers trigger female purchase intention? The role of parasocial romantic relationships

Published Online: 2023-09-26

Published Print: 2024-03

Authors

Gao, Ying

Yuan, Shaofeng https://orcid.org/0000-0003-2476-1210
Lei, Xue
Funding

Funding for this research was provided by:

National Social Science Fund of China (21BGL130)
License Information

Text and Data Mining valid from 2023-09-26

Version of Record valid from 2023-09-26
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Article History

Accepted: 19 September 2023

First Online: 26 September 2023

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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