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Celebrity, peer, and personal norms: examining the influences of different norms on fans’ online engagement intentions regarding fandom philanthropy

Published Online: 2024-01-09

Published Print: 2024-05

Authors

Li, Wu https://orcid.org/0000-0002-1633-2363
Dong, Yujie https://orcid.org/0000-0001-8146-6571
Tang, Ying
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Text and Data Mining valid from 2024-01-09

Version of Record valid from 2024-01-09
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Article History

Accepted: 27 December 2023

First Online: 9 January 2024

Declarations

: The study involving human participants was approved by the authors’ institution (IRB: H2022318I). Informed consent was appropriately obtained from all participants.

: The authors declare that there is no conflict of interest.

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