Crossmark

Study of the influencing mechanism of user interaction behavior of short video e-commerce live-streaming from the perspective of SOR theory and interactive ritual chains

Crossref DOI link: https://doi.org/10.1007/s12144-024-06494-4

Published Online: 2024-08-21

Published Print: 2024-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Yang, Lei https://orcid.org/0000-0003-3075-341X
Yuan, Xiaolong

Yang, Xiaowen
Funding

Funding for this research was provided by:

Social Science Planning Project of Shandong Province (22DGLJ26)
License Information

Text and Data Mining valid from 2024-08-21

Version of Record valid from 2024-08-21
More Information

Article History

Accepted: 28 July 2024

First Online: 21 August 2024

Declarations

:

: All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

: Informed consent was obtained from all individual participants included in the study.

: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. The authors declare that they have no conflict of interest.

Document is current

Any future updates will be listed below