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What drives customer engagement in fresh food omnichannel retailing? The role of omnichannel integration, flow experience, and customer relationship quality

Crossref DOI link: https://doi.org/10.1007/s12144-024-06714-x

Published Online: 2024-09-28

Published Print: 2024-10

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Chen, Xiaoxia https://orcid.org/0000-0002-0327-0255
Lian, Chao https://orcid.org/0000-0003-1403-6031
Zheng, Manhua

Guan, Shanquan
Funding

Funding for this research was provided by:

Fujian Provincial Federation of Social Sciences (FJ2023BF027)

Fujian business university intelligent retail management research and innovation team project (CXTD202303)
License Information

Text and Data Mining valid from 2024-09-28

Version of Record valid from 2024-09-28
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Article History

Accepted: 12 September 2024

First Online: 28 September 2024

Declarations

:

: The study was conducted in accordance with APA ethical standards, and was approved by the College of Business Administration Ethics Committee, Fujian Business University, China.

: All participants gave their written informed consent.

: The authors declare no conflict of interest.

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