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Influence of promotional factors on online impulse buying: exploring the mediating role of impulse buying tendency

Crossref DOI link: https://doi.org/10.1007/s12144-024-06911-8

Published Online: 2024-11-08

Published Print: 2024-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Kathuria, Aastha https://orcid.org/0000-0001-7344-1542
Bakshi, Apurva https://orcid.org/0000-0002-8167-8934
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Text and Data Mining valid from 2024-11-01

Version of Record valid from 2024-11-01
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Article History

Accepted: 31 October 2024

First Online: 8 November 2024

Declarations

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: On behalf of all authors, the corresponding authors states that there is no conflict of interest.