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How multi-dimensional mobile social media characteristics promote user loyalty and positive word-of-mouth: the moderating role of functional value and experiential value

Crossref DOI link: https://doi.org/10.1007/s12144-024-07090-2

Published Online: 2024-12-06

Published Print: 2024-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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