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The influence of model position, attractiveness, and consumer body image on consumer attitudes in fashion advertising

Published Online: 2024-12-14

Published Print: 2024-12

Authors

Leng, Jie

Gao, Bei

Ma, Hang

Hu, Ping https://orcid.org/0000-0002-2038-2953
Funding

Funding for this research was provided by:

National Social Science Foundation of China (19ZDA021)
License Information

Text and Data Mining valid from 2024-12-01

Version of Record valid from 2024-12-14
More Information

Article History

Accepted: 9 December 2024

First Online: 14 December 2024

Declarations

: The studies involving human participants were reviewed and approved by Ethics Committee of the Department of Psychology, Renmin University of China. Informed consents were provided by all participants.

: The authors have no conflicts of interest to declare and have no financial interest to report.

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