The spillover effect of prepaid coupon purchase on complementary product purchase intention
Crossref DOI link: https://doi.org/10.1007/s12144-024-07158-z
Published Online: 2024-12-19
Published Print: 2025-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jiao, Xiangli https://orcid.org/0000-0003-1103-2414
Text and Data Mining valid from 2024-12-19
Version of Record valid from 2024-12-19
Article History
Accepted: 11 December 2024
First Online: 19 December 2024