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How start temporal landmarks affect consumers’ preference on uncertain promotional strategies: the role of perceived luck

Published Online: 2025-01-14

Published Print: 2025-02

Authors

Zhu, Yong https://orcid.org/0000-0001-5858-8351
Jin, Xiaotong

Wang, Xuexin

Yang, Xiao
Funding

Funding for this research was provided by:

Scientific Research Fund Project of Yunnan Provincial Education Department (2023J1056)

National Natural Science Foundation of China (71872070, 72372053, 72202084, 71902069, 72302097)

Scientific Research Fund Project of Yunnan Provincial Education Department (2024J0992)

Heilongjiang Province Philosophy and Social Science Planning Project (21GLC188)
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Text and Data Mining valid from 2025-01-14

Version of Record valid from 2025-01-14
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Article History

Accepted: 11 December 2024

First Online: 14 January 2025

Declarations

:

: The ethics review of the study is approved by the Association for Science and Technology of Chuxiong Normal University, China. Informed consent of participating and publishing was obtained from all subjects involved in the study.

: The study is not preregistered.

: The authors declare no financial or personal nature conflict of interest.

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