Purchasing or gift-giving? The effect of streamer type on purchase intention and gift-giving intention
Crossref DOI link: https://doi.org/10.1007/s12144-024-07230-8
Published Online: 2025-01-02
Published Print: 2025-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Xueying
Zhang, Yuexian
Funding for this research was provided by:
National Social Science Fund of China (No. 21BGL057)
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Article History
Accepted: 18 December 2024
First Online: 2 January 2025