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The influence of persuasive soft or forceful messages on the willingness of green consumption behavior in hotels

Published Online: 2025-04-04

Published Print: 2025-05

Authors

Zhou, Wenjia

Hu, Jing

Chen, Kai https://orcid.org/0000-0002-0396-7765
Funding

Funding for this research was provided by:

Major Program of National Fund of Philosophy and Social Science of China (23&ZD096)
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Text and Data Mining valid from 2025-04-04

Version of Record valid from 2025-04-04
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Article History

Accepted: 28 March 2025

First Online: 4 April 2025

Declarations

:

: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

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