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Authors
Ou, Yangjin https://orcid.org/0009-0005-1696-1249
Lyu, Xin https://orcid.org/0009-0008-0118-2834
Liu, Xu
Li, Qi
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Funding
Funding for this research was provided by:
National Social Science Fund of China (22CZX059)
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Article History
Accepted: 16 April 2025
First Online: 28 April 2025
Declarations
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: The studies involving humans were approved by the Science and Technology Ethics Committee of Beijing University of Technology. All methods were carried out in accordance with the relevant guidelines and regulations in China. All participants were informed and agreed to participate in the “Questionnaire and eye-tracking experiment on familiarization with the aesthetic experience of brands” questionnaire and provided informed consent.
: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
