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Talking in generalities or talking in detail? The role of unconfirmed customer expectations in reviewers’ online expression

Published Online: 2026-01-10

Published Print: 2026-01

Authors

Liu, Xin

Zhang, Ziqiong

Zhang, Zili
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (72171062)

National Natural Science Foundation of China (72131005)
License Information

Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
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Article History

Received: 23 August 2024

Accepted: 8 October 2025

First Online: 10 January 2026

Declarations

:

: This study utilized publicly available, pre-anonymized online review data, and did not involve the collection of data from human participants or laboratory animals, and other indirect ethical risks. According to China’s Measures for Scientific and Technological Ethics Review (for Trial Implementation) , our study did not require ethical approval.

: This study did not involve human participants, and thus no informed consent was required.

: The authors have no relevant financial or non-financial interests to disclose.

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