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Marketing perspective on AI-Powered chatbot service in hotels: Exploring the impact of psychological antecedents on customer attitude and the role of e-shopping enjoyment for customer satisfaction

Crossref DOI link: https://doi.org/10.1007/s12144-025-08768-x

Published Online: 2026-01-28

Published Print: 2026-02

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zia, Adil https://orcid.org/0000-0002-3322-3310
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Text and Data Mining valid from 2026-01-28

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Article History

Received: 17 May 2025

Accepted: 2 October 2025

First Online: 28 January 2026

Declarations

:

: This study was conducted in accordance with ethical guidelines and received approval from Al-Baha University. The approval reference number is 46110991. All participants provided informed consent prior to participation in the survey.

: The authors declare no competing interests.

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