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Authors
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Funding
Funding for this research was provided by:
Science Research Project of Hebei Education Department (No. BJ2026308)
Cultivation Project of National Social Science Foundation of Yanshan University (No. 2024PY016)
Basic Innovative Scientific Research Cultivation Project of Yanshan University (No. 2023LGQN007)
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Article History
Received: 23 July 2025
Accepted: 7 January 2026
First Online: 28 January 2026
Declarations
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: All the listed authors have carefully reviewed and approved this manuscript. We all agree to submit it to Current Psychology for publication and are aware of and accept the journal's publication policies. We also confirm that the manuscript titled “Knowledge mapping of live-streaming marketing research based on the perspectives of "people-product-scenario": a visual analysis using VOSviewer and CiteSpace” we are submitting has never been published before. Also, it is not currently being considered for publication in any other journal.
: This scoping review of the literature does not require an informed consent as there are no participants. Ethical approval. This scoping review of the literature does not require ethical approval as there are no participants.
: The authors declare that they have no conflict of interest.
