Does brand identification transform alumni into university advocates?
Crossref DOI link: https://doi.org/10.1007/s12208-014-0119-y
Published Online: 2014-06-07
Published Print: 2014-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stephenson, Amber L.
Yerger, David B.
Text and Data Mining valid from 2014-06-07