Employing social media as a marketing strategy in college sport: an examination of perceived effectiveness in accomplishing organizational objectives
Crossref DOI link: https://doi.org/10.1007/s12208-015-0134-7
Published Online: 2015-05-09
Published Print: 2015-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dixon, Anthony W.
Martinez, J. Michael
Martin, Christina L. L.
Text and Data Mining valid from 2015-05-09