Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
Crossref DOI link: https://doi.org/10.1007/s12208-016-0151-1
Published Online: 2016-01-27
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Patel, Jayesh D.
Gadhavi, Dharmesh D.
Shukla, Yupal S.
Text and Data Mining valid from 2016-01-27