Role of celebrity in cause related marketing
Crossref DOI link: https://doi.org/10.1007/s12208-017-0176-0
Published Online: 2017-02-17
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Thamaraiselvan, N.
Arasu, B. Senthil
Inbaraj, J. Daniel
License valid from 2017-02-17