Crossmark

Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions

Crossref DOI link: https://doi.org/10.1007/s12208-017-0189-8

Published Online: 2017-09-15

Published Print: 2018-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Hou, Jundong

Zhang, Chi

King, Robert Allen
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71572185)

National Natural Science Foundation of China (71202050)

Fundamental Research Funds for the Central Universities, China University of Geosciences (Wuhan) (CUGW150402)
License Information

License valid from 2017-09-15