The impact of strategic vs. tactical cause-related marketing on switching intention
Crossref DOI link: https://doi.org/10.1007/s12208-018-0200-z
Published Online: 2018-07-12
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hassan, Sara Osama http://orcid.org/0000-0001-6552-1649
AbouAish, Ehab Mohamed
Text and Data Mining valid from 2018-07-12
Article History
Received: 11 August 2017
Accepted: 5 July 2018
First Online: 12 July 2018