The moderating role of social themes in cause-related marketing advertisements
Crossref DOI link: https://doi.org/10.1007/s12208-018-0208-4
Published Online: 2018-10-11
Published Print: 2018-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Natarajan, Thamaraiselvan
Jublee, Daniel Inbaraj
Kasilingam, Dharun Lingam
Stephen, Gladys
Text and Data Mining valid from 2018-10-11
Article History
Received: 17 January 2018
Accepted: 18 September 2018
First Online: 11 October 2018