Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
Crossref DOI link: https://doi.org/10.1007/s12208-018-0215-5
Published Online: 2018-11-27
Published Print: 2018-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gomes, Rita Ferreira
Casais, Beatriz http://orcid.org/0000-0002-7626-0509
Text and Data Mining valid from 2018-11-27
Article History
Received: 26 September 2018
Accepted: 18 November 2018
First Online: 27 November 2018