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Capture the hearts to win the minds: cause-related marketing in Egypt

Crossref DOI link: https://doi.org/10.1007/s12208-020-00246-3

Published Online: 2020-05-11

Published Print: 2020-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Shazly, Rana Essam https://orcid.org/0000-0001-8658-4665
Mahrous, Abeer A.
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Text and Data Mining valid from 2020-05-11

Version of Record valid from 2020-05-11
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Article History

Received: 11 September 2019

Accepted: 22 April 2020

First Online: 11 May 2020