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Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

Crossref DOI link: https://doi.org/10.1007/s12208-021-00291-6

Published Online: 2021-05-31

Published Print: 2022-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Chan, Kara https://orcid.org/0000-0001-9805-7299
Shi, Jingyuan https://orcid.org/0000-0001-5675-4512
Agante, Luisa https://orcid.org/0000-0001-9554-3363
Opree, Suzanna J. https://orcid.org/0000-0001-7509-8311
Rajasakran, Thanaseelen https://orcid.org/0000-0002-0470-0456
License Information

Text and Data Mining valid from 2021-05-31

Version of Record valid from 2021-05-31
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Article History

Received: 12 February 2020

Accepted: 26 April 2021

First Online: 31 May 2021

Declarations

:

: We have no conflicts of interest to disclose.