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The social marketing paradox: challenges and opportunities for the discipline

Crossref DOI link: https://doi.org/10.1007/s12208-021-00308-0

Published Online: 2021-08-22

Published Print: 2022-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Akbar, M. Bilal https://orcid.org/0000-0003-3092-6878
Foote, Liz

Lawson, Alison

French, Jeff

Deshpande, Sameer

Lee, Nancy R.
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Text and Data Mining valid from 2021-08-22

Version of Record valid from 2021-08-22
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Article History

Received: 22 May 2021

Accepted: 10 August 2021

First Online: 22 August 2021