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The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS

Published Online: 2021-10-23

Published Print: 2022-09

Authors

Casais, Beatriz https://orcid.org/0000-0002-7626-0509
Proença, João F.
Funding

Funding for this research was provided by:

Fundação para a Ciência e a Tecnologia (UID/SOC/04521/2020)
License Information

Text and Data Mining valid from 2021-10-23

Version of Record valid from 2021-10-23
More Information

Article History

Received: 23 September 2020

Accepted: 10 October 2021

First Online: 23 October 2021

Document is current