Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach
Crossref DOI link: https://doi.org/10.1007/s12208-022-00347-1
Published Online: 2022-11-05
Published Print: 2023-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Patil, Tejaswi http://orcid.org/0000-0001-8717-828X
Rahman, Zillur
Text and Data Mining valid from 2022-11-05
Version of Record valid from 2022-11-05
Article History
Received: 16 February 2022
Accepted: 9 October 2022
First Online: 5 November 2022