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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

Published Online: 2023-04-29

Published Print: 2024-03

Authors

Patel, Ritesh

Bhatt, Viral

Thomas, Sujo https://orcid.org/0000-0001-9441-0040
Trivedi, Twinkle

Pandey, Sudhir
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Text and Data Mining valid from 2023-04-29

Version of Record valid from 2023-04-29
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Article History

Received: 25 October 2022

Accepted: 7 April 2023

First Online: 29 April 2023

Declarations

:

: The authors would like to state that there is no potential conflict of interest.

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