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The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective

Crossref DOI link: https://doi.org/10.1007/s12208-023-00384-4

Published Online: 2023-08-26

Published Print: 2024-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jamwal, Mohit https://orcid.org/0000-0002-3041-332X
Saini, Munish

Banerjee, Saikat https://orcid.org/0000-0001-8883-0903
License Information

Text and Data Mining valid from 2023-08-26

Version of Record valid from 2023-08-26
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Article History

Received: 6 December 2022

Accepted: 23 May 2023

First Online: 26 August 2023

Declarations

:

: The authors declare no conflict of interest, financial or otherwise.