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Article History

Received: 13 February 2023

Accepted: 19 November 2023

First Online: 8 December 2023

Declarations

: All authors commented on previous versions of the manuscript and read and approved the final manuscript. The authors have no relevant financial or non-financial interests to disclose.

: The main quantitative study was conducted in cooperation with Altruja GmbH, which has since merged with RaiseNow AG. The cooperation served to simplify access to respondents and to higher willingness to participate. The study was designed by the authors alone. None of the participants, neither the authors nor the cooperation partners, received any payment or other financial benefits. Part of the general descriptive results benchmark as well as the descriptive results on online fundraising in general were published in the summer of 2022 as part of the “RaiseNow Spender:innen Studie 2022”. This does not involve any of the results published in this paper.