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Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions

Crossref DOI link: https://doi.org/10.1007/s12208-024-00407-8

Published Online: 2024-05-17

Published Print: 2024-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Wymer, Walter https://orcid.org/0000-0002-5864-2829
Yacout, Omneya Mokhtar https://orcid.org/0000-0001-9316-8563
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Text and Data Mining valid from 2024-05-17

Version of Record valid from 2024-05-17
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Article History

Received: 26 March 2024

Accepted: 7 May 2024

First Online: 17 May 2024