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Endorsement model’s body size: advertising effectiveness to diet food purchase intention through digital celebrity credibility

Published Online: 2024-12-21

Published Print: 2025-06

Authors

Pur, Purwanto https://orcid.org/0000-0003-1514-3090
Rahayu, Sri

Fatchurrohman, Mochamad
Funding

Funding for this research was provided by:

Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi (Number: SP DIPA-101/SP2H/PT/LL7/2024)
License Information

Text and Data Mining valid from 2024-12-21

Version of Record valid from 2024-12-21
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Article History

Received: 26 June 2024

Accepted: 9 December 2024

First Online: 21 December 2024

Declarations

:

: The authors declare no conflict of interest regarding the publication of this manuscript. Moreover, ethical issues, including plagiarism, informed consent, misconduct, data fabrication and/or falsification, double publication and submission, and redundancies have been completely rectified.

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