Performance analysis and scientific mapping of the literature on political marketing and brand: a systematic review
Crossref DOI link: https://doi.org/10.1007/s12208-025-00430-3
Published Online: 2025-01-21
Published Print: 2025-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
An, Jiyoon https://orcid.org/0000-0002-4394-148X
Text and Data Mining valid from 2025-01-21
Version of Record valid from 2025-01-21
Article History
Received: 2 July 2024
Accepted: 10 January 2025
First Online: 21 January 2025
Declarations
:
: None.