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A systematic literature review of virtual influencers in marketing using bibliometric analysis

Crossref DOI link: https://doi.org/10.1007/s12208-025-00441-0

Published Online: 2025-05-23

Published Print: 2025-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Pushparaj, P. https://orcid.org/0009-0005-5801-6333
Kushwaha, Bijay Prasad https://orcid.org/0000-0001-5086-3400
Prashar, Sanjeev https://orcid.org/0000-0002-6204-3239
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Text and Data Mining valid from 2025-05-23

Version of Record valid from 2025-05-23
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Article History

Received: 23 May 2024

Accepted: 14 May 2025

First Online: 23 May 2025

Declarations

:

: The authors declare no conflicts of interest.