Crossmark

Unveiling the impact of donation message-framing, donation magnitude, and product type (vice: hedonic vs. virtue: utilitarian) on CRM participation intention

Crossref DOI link: https://doi.org/10.1007/s12208-025-00459-4

Published Online: 2025-10-23

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Suryavanshi, A. K. S.

Thomas, Sujo https://orcid.org/0000-0001-9441-0040
Sundram, Suja

Patel, Ritesh

Bhatt, Viral

Menon, Reshmi
Funding

Funding for this research was provided by:

GiET Foundation (GFRG-786-022025)
License Information

Text and Data Mining valid from 2025-10-23

Version of Record valid from 2025-10-23
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Article History

Received: 5 April 2025

Accepted: 3 October 2025

First Online: 23 October 2025

Declarations

:

: The authors declare no conflict of interest.

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