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Consumers’ Color Memory of Fashion Products in Live-Streaming E-commerce: Effects of Clothing Color and Color Combination

Published Online: 2025-03-29

Published Print: 2025-05

Authors

Lee, Eugene

Moon, Sungwoo

Chae, Youngjoo https://orcid.org/0000-0002-5077-9548
Funding

Funding for this research was provided by:

National Research Foundation of Korea (RS-2023-00278093)
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Text and Data Mining valid from 2025-03-29

Version of Record valid from 2025-03-29
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Article History

Received: 24 October 2024

Revised: 4 March 2025

Accepted: 9 March 2025

First Online: 29 March 2025

Declarations

:

: The authors declare no competing interests.

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