A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns
Crossref DOI link: https://doi.org/10.1007/s12351-017-0368-8
Published Online: 2017-12-14
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arroyo-CaƱada, Francisco-Javier http://orcid.org/0000-0001-8987-8204
Gil-Lafuente, Jaime
Text and Data Mining valid from 2017-12-14
Article History
Received: 12 May 2017
Revised: 4 December 2017
Accepted: 6 December 2017
First Online: 14 December 2017